Looking to the future, Our research reveals the global luxury market will be less culturally bound. Given the rise of the internet and other global media embraced by young people, trends in the luxury market will cross borders at alarming rates. The future of the international luxury market will be a 'global village' made up of young affluent citizens of the world. To prepare for the future, we are studying and understand the unique desires of the less than 40 year olds, how they express luxury in their lifestyles today and into the future. One of our primary goals is to understand the young luxury consumers as it is critical in order to target our marketing communications, advertising and product development efforts effectively now and into the future. We will focus on the key trends that distinguish the young affluent from the more mature luxury consumers, Based upon the latest research combining both qualitative and quantitative methodologies. These trends will form the basis for a strategy to help us understand and reach out to the young affluent that will be our primary consumers for the next decade. What do the Young Affluent Want and how does it differ from the over 40 Crowd? The global luxury market is going young so we must learn to think young in order to survive and thrive. Most global luxury marketers have gotten used to the passions and nuances of the maturing Baby Boomers after so many years of targeting this generation with their luxury goods and services. Now like us, they have a new challenge to appeal to the young affluent that have different ideas about luxury and different priorities in how they spend their wealth. Our on-going study revealed: Key trends that distinguish the young affluent from the older generation What luxury categories are most appealing to the young affluent -- In which luxury categories the young affluent represent the core target market Where the young affluent shop for their favored luxuries and what we will need to do to capture those customers when they are shopping How we can influence young affluent in their luxury art purchases Why young affluent's spend more and how  we can capture a bigger share.   Considerations: Luxury consumers are the best customers for home marketers - they spend the most on their homes and furnishings.   Further, the affluent households (defined as incomes at the top 20 percent of the economy or starting from $85,000 and above). Out of Americans total expenditures on home products, affluent households account for 44 percent of all spending on home furnishings and 37 percent of all spending on housing and shelter. That means the luxury consumers have a passion for their homes and ample discretionary income represent the most important potential customer for housing and home furnishings.     For private commissioned works contact Ms. Ann Reade-Moore via email us at artworks@besensitive.com.         You can enter the galleries here.

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